Privacy Policy

Last updated: 26 October 2026

This policy explains how iFinance Group Pty Ltd ATF Chloelily No2 Trust trading as AvexaX (ABN 39 830 489 210) (“we”) handles personal information. Contact us at reviews@avexax.com or Suite 703, Level 7, The Trust Building, 155 King Street, Sydney NSW 2000.

What we collect

Enquiry details: your name, business name, email, phone number if you give it, and the name displayed on the Google review you ask us about and roughly when it was posted. We use the reviewer’s displayed name only to locate that review.
Payment details: these are collected and held by our payment provider, Stripe. We see only limited details such as the card brand, the last four digits and the payment status. We never see or store your full card number.
Business contact details: for businesses we may contact about our service, we use details the business itself publishes for enquiries, such as the email address on its website.
Technical information: to prevent spam, we keep a scrambled (hashed) form of the internet address used to submit the form, not the address itself.

We do not collect reviewers’ personal details for marketing.

How we use it

To assess the reviews you send us and handle your case, including lodging removal requests with Google that you ask us to make
To take and manage payments, and to send you receipts and updates about your case
To reply to your enquiries
To tell businesses about our service. Every marketing email identifies us and lets you unsubscribe, and we act on unsubscribe requests within five business days.
To meet our legal, tax and accounting obligations

Advertising cookies and the Meta Pixel

We use the Meta Pixel, a tool provided by Meta Platforms, to measure how well our Facebook and Instagram advertising works. It runs only on our home page and our free review check page, and only if you accept “Advertisement cookies” in our cookie banner. If you reject them, or make no choice, the Meta Pixel does not load.

What it collects when you accept. The Meta Pixel sends Meta:

your IP address
browser and device information, such as screen size and time zone
the address of the page you view, including any campaign tags in the link and the section of the page you jump to
the referring page
an identifier stored in a cookie that Meta sets on our site. If you are logged in to Facebook or Instagram in the same browser, Meta may link the visit to your account.

When you successfully submit a free review check, we also tell Meta that an enquiry was made. That notice contains only the label “Free review check” and an internal reference number. We do not send your name, email address, phone number, business name, the reviewer’s name, the review details, or anything else you type into our form. We do not use Meta’s advanced matching or automatic event detection features.

Why we use it. To find out which of our ads lead to enquiries, and to improve our advertising. Meta handles this information under its own Privacy Policy (facebook.com/privacy/policy) and may use it for its own purposes, including to improve and personalise ads.

Your choices. You can accept or reject advertising cookies when you first visit. You can change your choice at any time using the cookie settings icon at the bottom left of our pages. If you withdraw consent, the Meta Pixel stops sending information straight away, including on the page you are viewing, and does not load on later pages. We store your choice in a cookie so we don’t ask again. You can also block or delete cookies in your browser. If you have a Facebook or Instagram account, you can manage activity businesses share with Meta under “Your activity off Meta technologies” in your account settings. Questions: reviews@avexax.com.

Ad campaign attribution

Links in our Facebook and Instagram ads include campaign tags that tell us which campaign and ad you clicked. We use them to understand which of our ads lead to enquiries.

During your visit, these tags are kept in your browser’s session storage, which is cleared when you close the tab. If you send us an enquiry during that visit, the tags (and any click identifier that Meta adds to the link) are saved with your enquiry and become part of your enquiry record.

If you accept “Analytics cookies” (or all cookies) in our cookie banner, we also keep the campaign tags for up to 30 days in a cookie and in your browser’s storage, so that an enquiry you make on a later visit can still be linked to the ad you clicked. This stored copy does not include Meta’s click identifier. We don’t send it to Meta or anyone else. If you reject analytics cookies or later withdraw your consent, we don’t keep the tags beyond your visit and we delete any we have stored.

Because campaign tags are linked to your enquiry, and our web server also records visits (including IP address, browser type, the page requested and the referring page), this information may be used together to identify how a particular enquiry reached us. We handle it like the rest of the information in your enquiry.

Emails to businesses

We may email a business about our service when the business publishes the address for enquiries on its own website, or the address is otherwise published by the business for that purpose, and the business does not say it doesn’t want unsolicited messages. We record where we found the address and the Google review our email refers to. Every email says who we are and includes an unsubscribe link. We may send up to two short follow-up emails if we don’t hear back. If you reply, unsubscribe or ask us to stop, we won’t send that address further marketing emails, and we keep it on a do-not-contact list so it stays that way.

Email tracking

Our emails to businesses may contain a small image and a link to our website that tell us whether, and when, the email may have been opened and whether the link was clicked. Like any visit to our website, these requests are also recorded in our web server’s access log (including the IP address and browser). We use this to manage follow-ups and to see, in totals, which of our emails are most useful. Many email services load or block such images automatically, and some security systems open links automatically, so we never treat an open or a click as proof an email was read. You can prevent it by turning off images in your email program, and unsubscribing stops all further marketing emails.

Who we share it with

We share information only as needed to provide our service: with Google, when lodging a request you asked for; with Stripe, for payments; and with our website hosting and email providers. Some of these providers store data outside Australia, including in the United States. We do not sell personal information.

Security and retention

We store information on access-controlled systems. Enquiries that don’t proceed are deleted after 12 months. Records of paid cases are kept for five years for tax purposes.

Access, correction and deletion

You can ask us to see, correct or delete your personal information by emailing reviews@avexax.com. We will respond within 30 days.

Complaints

If you have a privacy concern, please contact us first and we will try to resolve it. If you are not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.